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Sport Marketing Books

from New Century Marketing Concepts

Click to learn "The Fundamentals of the Sponsor Search"

Click to learn "How to Write a Sponsorship Proposal"

Click to learn "What is Sponsorship?"

Click to learn "How to Find a Sponsor"

Sponsorship Sales Matrix - a New Paradigm for Organizing and Selling Sports Sponsorships

SPIN Selling by Neil Rackham

The Best-Validated Sales Method Available Today.  Developed From Research Studies of 35,000 Sales Calls.  Used by the Top Sales Forces Across the World.  $25.00

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Major Account Sales Strategy Neil Rackham

The Best-Validated Sales Method Available Today.  Developed From Research Studies of 35,000 Sales Calls.  Used by the Top Sales Forces Across the World.  $25.00

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SPIN Selling Fieldbook by Neil Rackham

Field book for the Best-Validated Sales Method Available Today.  Developed From Research Studies of 35,000 Sales Calls.  Used by the Top Sales Forces Across the World.  $17.95

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Cases in Sport Marketing 
Mark A. McDonald  George Milne

Our Price: $33.50
Format: Textbook Hardcover, 1st ed., 369pp.
Pub. Date: June  2000

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 Developing Successful Sport Marketing Plans

Developing Successful Sport Marketing Plans 
David Kent Stotlar

Our Price: $24.00

Place your order for this title and we will inform you when it arrives.

Format:Textbook Paperback, 1st ed., 132pp.

In Developing Successful Sport Marketing Plans, author David Stotlar uses specific examples from actual sport organizations and marketing plans to explain how to build a plan that works. As a world-renowned leader in the field of sport marketing, David Stotlar draws on his diverse experiences with industry and academia to provide specific issues to consider, questions to guide your thinking, and worksheets that will help you develop an effective sport marketing plan. With Developing Successful Sport Marketing Plans, students as well as professionals can use the well-defined, industry-proven protocol to construct successful marketing plans!

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Nike Culture:

Nike Culture: The Sign of the Swoosh
Robert Goldman  Stephen Papson

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. This book describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.

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Sport Marketing

The first edition of Sport Marketing was a groundbreaking text in the emerging sport management field. Now, the three internationally recognized experts who helped define the field have updated and expanded their pioneering text. Sport Marketing (Second Edition) reflects the latest developments in the industry and contains valuable new information.

 

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Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s.

This book offers technical insights that will interest business economists and professionals in sports management.

 

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